| Progressive Book Club |
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Background Progressive Book Club (PBC) was in the process of designing and developing a commercial website focused on selling books online with social networking capabilities targeting the progressive community. PBC assembled a team of veteran political and book club executives to lead the design and was looking to partner with an innovative technology firm to provide a cost effective technology solution to support its business. Results Progressive Book Club (PBC) first retained Invogen as a business and technology adviser to help with the technology alignment and design of the project. After demonstrating its ability to deliver, Invogen was entrusted by PBC to assume all technology development and launch responsibilities. The Invogen team defined the business requirements, designed technical architecture, and teamed with a design firm to design the front-end of the application. Invogen led the development and testing of the entire website, built a custom content management application to enable business users to control the content, integrated the website with third party vendors that included a call center provider, fulfillment vendor and social networking platform, email campaign management tool and web analytics, and drove performance test and infrastructure build efforts. PBC and Invogen jointly launched: www.progressivebookclub.com on June 16, 2008. Invogen continues to serve as a technology adviser to PBC and has been providing 24x7 support and maintenance to the Website. The Invogen team has also been enhancing the Website since launch and has been supporting numerous marketing initiatives to drive membership. |